Free Essays on Animal Farm

George Orwell’s Animal Farm expressed the idea that a utopia, such as communism, cannot work. The animals in this story were supposed to represent the leaders and the people of Russia. The pigs represented the government who said everything was for the good of the people, but they really just wanted to be the absolute leaders of the country. Boxer was a strong horse on Animal Farm. He represented all of the common people. He was considered to be unintelligent and easily controlled. He often said, â€Å"I will work harder.† This showed that he cared for the other animals. He wanted them to have a good life. He also said, â€Å"Napoleon is always right,† which showed that he was submissive to power and could be outsmarted very easily. Like Boxer, the people of Russia wanted a better life. They thought that working harder and always obeying the leaders was right. They were easily controlled and didn’t realize their own power. Napoleon was a pig on Animal Farm who was the dictator. He drove out Snowball, then took over as the leader. Napoleon took the ideas of Snowball that he said were bad, then used them himself saying that they were his ideas in the first place. Napoleon represented Stalin who took over Russia with great force. He said that the Russian society could be better, but the people had to work harder than ever for it. It ended up that the people were not working for their greater good, but for the good of their leaders. On Animal Farm, Napoleon won the animals’ favor with Squealer to help him. Squealer told the other animals that Napoleon was always working on ways to help the animals when he was actually only thinking of the pigs. The idea of a utopia sounds positive, but is one that can’t work. There will always be a Napoleon who wants power and a Boxer who is submissive and stupid enough to follow the abusive leaders.... Free Essays on Animal Farm Free Essays on Animal Farm George Orwell’s Animal Farm expressed the idea that a utopia, such as communism, cannot work. The animals in this story were supposed to represent the leaders and the people of Russia. The pigs represented the government who said everything was for the good of the people, but they really just wanted to be the absolute leaders of the country. Boxer was a strong horse on Animal Farm. He represented all of the common people. He was considered to be unintelligent and easily controlled. He often said, â€Å"I will work harder.† This showed that he cared for the other animals. He wanted them to have a good life. He also said, â€Å"Napoleon is always right,† which showed that he was submissive to power and could be outsmarted very easily. Like Boxer, the people of Russia wanted a better life. They thought that working harder and always obeying the leaders was right. They were easily controlled and didn’t realize their own power. Napoleon was a pig on Animal Farm who was the dictator. He drove out Snowball, then took over as the leader. Napoleon took the ideas of Snowball that he said were bad, then used them himself saying that they were his ideas in the first place. Napoleon represented Stalin who took over Russia with great force. He said that the Russian society could be better, but the people had to work harder than ever for it. It ended up that the people were not working for their greater good, but for the good of their leaders. On Animal Farm, Napoleon won the animals’ favor with Squealer to help him. Squealer told the other animals that Napoleon was always working on ways to help the animals when he was actually only thinking of the pigs. The idea of a utopia sounds positive, but is one that can’t work. There will always be a Napoleon who wants power and a Boxer who is submissive and stupid enough to follow the abusive leaders.... Free Essays on Animal Farm One night when Farmer Jones has gone to bed drunk, all the animals of Manor Farm assemble in the barn for a meeting. Old Major, the prize pig, wants to tell them about a strange dream he had. First, he tells them in clear, powerful language "the nature of life" as he has come to understand it. Animals toil, suffer, get barely enough to eat; as soon as they are no longer useful, they are slaughtered. And why? Because animals are enslaved by Man, "the only creature that consumes without producing." There is only one solution: Man must be removed. And animals must be perfectly united for their common goal: Rebellion. After a brief interruption caused by the dogs chasing after some rats and a vote proposed by Major to decide if rats are comrades (they are), Major sums up: All animals are friends, Man is the enemy. Animals must avoid Man's habits: no houses, beds, clothes, alcohol, money, trade. Above all, "we are brothers. No animal must ever kill any other animal. All animals are equal." He cannot describe his dream to them, "a dream of the earth as it will be when Man has vanished." But he does teach them an old animal song, "Beasts of England," which came back to him in his dream. The repeated singing of this revolutionary song throws the animals into a frenzy. Major dies soon after, but the animals feel they should prepare for the Rebellion he preached. The work of teaching and organizing the others falls on the pigs, thought to be the cleverest animals. Snowball and Napoleon are "pre-eminent among the pigs"; and then there is Squealer, "a brilliant talker." Mr. Jones drinks and neglects his farm more and more. One evening, when he has forgotten to feed them for over a day, the animals break into the store-shed and begin helping themselves. Jones and his men charge in, lashing with their whips. This is more than the hungry animals can bear. They all fling themselves on their tormentors. The surprised and frightened men are drive... Free Essays on Animal Farm George Orwell’s Animal Farm takes place on a farm somewhere in England. An all-knowing narrator in the third person tells the story. The action of this novel starts when the oldest pig on the farm, Old Major, calls all animals to a secret meeting. He tells them about his dream of a revolution against the cruel Mr. Jones. Three days later Major dies, but the speech gives the more intelligent animals a new outlook on life. The pigs, which are considered the most intelligent animals, instruct the other ones. During the period of preparation, two pigs differentiate themselves, Napoleon and Snowball. Napoleon is big, and although he isn't a good speaker, he can contend himself. Snowball is a better speaker, he has a lot of ideas and he is very dramatic. Together with another pig called Squealer, who is a very good speaker, they work out the theory of "Animalism". The rebellion starts some months later, when Mr. Jones comes home drunk one night, and forgets to feed the animals. They break out of the barns and run to the house where the food is stored. When Mr. Jones recognizes this he takes out his shotgun, but it is to late for him, all the animals fall over him and drive him off the farm. The animals destroy all whips, nose rings, reins, and all other instruments that have been used to restrain them. The same day the animals celebrate their victory with an extra portion of food. The pigs make up the seven commandments, and they write them above the door of the big barn. They read as follows: 1. Whatever goes upon two legs is an enemy. 2. Whatever goes upon four legs, or has wings is a friend. 3. No animal shall wear clothes. 4. No animal shall sleep in a bed. 5. No animal shall drink alcohol. 6. No animal shall kill another animal. 7. All animals are equal. These commandments are summarized in the simple phrase: "Four legs good, two legs bad". After some time Mr. Jones comes back with some other men to take... Free Essays on Animal Farm In the novel Animal Farm, George Orwell uses farm animals to create the conflict between Marxist Socialism and Russian Communism. Orwell uses these actual historical events to create his novel but reorganizes them to fit his plot. Manor farm symbolizes Russia, Mr. Jones is the Czar of Russia, and the pigs are the Bolsheviks. In addition, the humans represent the working class, and the animals are the workers and the peasants. The main characters in Animal Farm are Old Major, Napoleon, Boxer and Squealer. Old Major is an inspired, boar who provides the political philosophy on which Animal Farm is established. His philosophy of Animalism is a mixture of Marx and Lenin. He shows the animals how their lives are miserable and confined under the cruelty of Farmer Jones and inspires them to revolt. He wants to establish a utopian society on the farm, and in result, he wants the animals to live happily in equality and freedom. However, his dreams are not concrete and he never has a plan for achievement. At the end of the first chapter, Old Major dies right before the rebellion just as Lenin did in the Russian Revolution. In result, his skull is dug up and is paid weekly tributes to by the animals for a period of time. This could also be symbolic for Lenin’s body. In reality, Stalin and Trotski argue over power after Lenin’s death, which Orwell imitates in Napoleon and Snowball. Snowball is a pig who is a competitor for leadership on the farm. He is livelier, quicker in speech, and more creative than Napoleon. He is also much more concerned about the welfare of all the animals. He proves that he is a good thinker, and planner. He plans the 'Battle of Cowshed' in advance, and fights bravely. He is then acclaimed a hero after his victory. In reality, this battle represents the civil war that followed the Russian Revolution. Mr. Jones is helped by his neighbors, just as some western countries sent troops to help the Russian forces. Snowba... Free Essays on Animal Farm George Orwell’s, Animal Farm, was written to illustrate the events of the Marxist Revolution of 1917. He wrote this book during the time of the German attack against Russia. During this time, a popular belief that the Soviet Union was an honorable country concerned Orwell. He was fearful that they would forget the past, so in order to jog their memories he wrote Animal Farm. The animals in the story portrayed humans during the Marxist Revolution of 1917. It was very evident that the actions associated with the characters in the story were those of their human counterparts. Snowball clearly depicted Leon Trotsky in Animal Farm, through Snowball’s actions, Trotsky’s factual history, and a comparison of the two characters will justify the thesis. Snowball was the most sympathetic animal that could be leader of the animal farm. He had the ability to lead as well as the passion for the betterment of Animal Farm. He believed in Old Major’s vision and wanted to help make it a reality. For example, in Chapter III after the harvest, under Snowball’s leadership the animals held meetings on Sunday’s to plan for the next week’s work and to discuss any decisions previously made (Orwell pg. 43). This example shows how Snowball was more inclined to work toward improving the Animal Farm, rather than just looking out for himself like Napoleon and the pigs. Snowball is genuine in his leadership to the extent that he organized reading and writing classes, so all the animals could make informed decisions when they voted or were part of the committee meetings (Orwell, pg 45). Snowball was not only sympathetic to the needs of the animals to improve their lives, but he also understood the strategies of war. In Chapte r IV when the pigeons had delivered word that there was a mob of humans ready to attack Animal Farm, Snowball knew just how to handle the situation (Orwell, pg 55). Without Snowball’s leadership the animals may not have survived ... Free Essays on Animal Farm Summary of Animal Farm Animal Farm takes place on an English farm named Manor Farm, owned by Mr. Jones. The story is about the rebellion of the farm animals, and is told from their point of view. The story begins with Mr. Jones stumbling into bed, unable to lock up the farm because of his drinking. Old Major, the well-respected boar, has called all the animals together for a meeting to take place after Mr. Jones has gone to bed. They all gather outside the big barn on the farm. Old Major tells them all that he had a dream last night, in which he saw his death, and also understood more clearly the life of animals. He wants to share his thoughts to the rest of the animals while he still can. Old Major points out to the animals that the cause of their miserable lives is the cause of Man, who is a lazy, incompetent creature who uses the animals for their labor. Just for his own benefit. Old Major describes his vision of an England where animals could live in peaceful and have coexistence with each other, free from the cruel Man. He encourages the animals to band together to defeat their enemy, and teaches them all "Beasts of England," the song which becomes their rebellion song and battle song. The animals are greatly moved by Old Major's speech, and like the rebellion idea, singing "Beasts of England" until Mr. Jones is awakened from his sleep and fires a shot into the air, quieting the animals to sleep. Three days later, Old Major dies and is buried. His revolutionary belief lives on, and the animals begin to conjure up revolutionary ideas with which they will overthrow Mr. Jones. Two of the pigs, Snowball and Napoleon, emerge as the leaders of the animals. Another pig named Squealer is also prominent for his persuasive speaking ability. These three pigs create a government and name it "Animalism," and begin teaching it to the rest of the animals, often simplifying and slowly reasoning with the less-intelligent animals such as the... Free Essays on Animal Farm Animal Farm, By George Orwell George Orwell's Novella â€Å"Animal Farm† tells us, the surface tale of an animal rebellion, a wish to find their utopia and to live as one peacefully, however in reality â€Å"Animal Farm† is a story surrounded by deceit, deception, uneducated masses and the eventual down fall of what was hoped to be the epitomize of happiness for the down trodden workers of Manor Farm. Their idealism was betrayed and replaced by a web of lies to keep the down trodden down and pigs in power. Throughout the novel there is a consistent dark undertone to the story, often focused around the working animals and their trampled hopes and dreams for the original â€Å"Animal Farm† this mainly occurs at the start of the novel where the idea of â€Å"Animal Farm† is first brought to light. The animals put all the beliefs and ideas towards the construction of their utopia in which all animals are equal, and the ever impending threat of humans, their most hated enemy, would be erased. â€Å"This single farm of ours would support a dozen horses, twenty cows, hundreds of sheep- and all of them living in a comfort and dignity that are now almost beyond our imagining..† Their idealism is quickly betrayed and the novels fleeting tone of inspiration, hope and excitement, is quickly replaced with a dark and disturbing tale of deception and deceit, where no longer every animal is equal, but rather, some animals are more equal then others. Animal Farm looks at the ideals of communism and how little more than a person working simply to their own agenda can destroy, what could have been, â€Å"Animal Farm† The propaganda and brainwashing of the animals throughout the novel is done so subtly that it's not until you put down the book, do you realize the extent to which they had been betrayed by the pigs in power. Many of the animals had lived through the rebellion and upon reflection of the poor conditions Animal Farm was in, not an animal coul... Free Essays on Animal Farm This novel takes place at a farm, which its name is Manor Farm, who’s owned by Mr. Jones. He a drunk that never really took care of his animals. There was a Boar that lived on the farm his name was Old Major. He is twelve years old, had lately grown rather stout, majestic- looking pig, tushes never been cut, and wise and benevolent appearance. He sets up a meeting to discuss an important matter that happened to him the night before. The discussion to place at night after Mr. Jones was asleep. In a barn is where all the animals had gather to listen to Old Major speech. Three dogs, a cat, pigeons, hens, pigs, cows, sheep’s, two horses named Clover, mother that never got her figure back after her fourth foal, the other named boxer, enormous beast, strong as two horses put together, white stripe down his nose, not very intelligent, respected for steadiness of character and tremendous powers of work, Muriel the goat, and Benjamin the donkey, the oldest animal on the farm and also the worst tempered. Topics of the meeting were that they do all the labor and get nothing back. Also says men are evil and that the animals should never adjust to their lifestyle. That is live in a house, sleep in bed, were clothes, drink alcohol, smoke tobacco, touch money, or engage in trade. An animal must not kill another animal. Last one was all animal are equal. All the animals agreed. This was his dream and the men were vanished. There was a song that he had forgot in from when he was little, but the dream reminded him the song. He sang the song that is called Beast of England. Eventually everyone knew the song. Then they went to sleep. Three nights later Old Major pasted away. It’s now early March and a lot of secret activity has been happening for the past three months. They would have meetings after Mr. Jones was a sleep and ended the meeting with the song Beast of England. There were three pigs that elaborated Old Majors theory. They a... Free Essays on Animal Farm ANIMAL FARM by George Orwell George Orwell's novel Animal Farm does an excellent job of drawing parallels from the situation leading up to the Russian Revolution of 1917. Animal Farm is a satire that uses its characters to symbolize leaders of the Russian Revolution. The animals of "Manor Farm", the setting of this novel, which symbolizes Russia, overthrow their human master after years of mistreatment. Led by the pigs, the farm animals continue to do their work, only with more pride, knowing that they are working for themselves, as opposed to working for their human master, Farmer Jones. Slowly over time the pigs gain power and take advantage of the other animals. They gain so much power that they become just as power hungry and corrupt as their human master. The theme in the novel being that in every society there are leaders who will, if given the chance, likely abuse their position. Old Major is a prize white boar who helps point out to the animals that no animal in England is free. He continues to tell the animals that the their labor is stolen by man, who benefits alone. The animals in return get near nothing, just enough to keep them away from starvation. Old Major gave many speeches to the farm animals about hope and the future. He is the main animal who got the rebellion started even though he died before it actually began. Old Major's role compares to Lenin and Marx whose ideas would spark the communist revolution. Lenin became the leader and teacher of the working class in Russia, and their determination to struggle against capitalism. Like Old Major, Lenin and Marx wrote essays and gave speeches to the working class poor. The working class in Russia, as compared with the barnyard animals in Animal Farm, were a laboring class of people that received low wages for their work. Old major tells the animals that the source of the problem is man, they must overthrow man to abolish tyranny and hunger. Soon Old Major does die, but ... Free Essays on Animal Farm Major Essay â€Å"Animal Farm† By: The Man Animal Farm by George Orwell served as an allegory for the Russian Revolution of 1917. â€Å"Manor Farm† (which is later re-named â€Å"Animal Farm†) represented Russia during the Russian Revolution. The surrounding farms in the novel can be compared to countries surrounding Russia. In this novel the animals are trying to overthrow the humans after years of being mistreated. The animals, led by the pigs, decide to start a revolution. Slowly over time the animals gained power. The pigs in this novel end up taking advantage of the other animals. This was much like the Russian leaders during The Russian Revolution. Many characters in this book symbolized Russian leaders from the Russian Revolution. Mr. Jones was like Czar Nicholas, Old Major was compared to Vladimir Lenin, Snowball was similar to Leon Trotsky, and Napoleon was reminiscent of Joseph Stalin. Mr. Jones is similar to the Russian leader Czar Nicholas who treated his people similar to how Farmer Jones treated his animals. The animal rebellion on the farm was started because Mr. Jones never took care of the animals. He always treated the animals unfairly. The animals became sick of Mr. Jones and they rebelled against him and defeated him at the Battle of Cowshed. This is like Czar Nicholas, who treated his people similar to how Farmer Jones treated his animals. The Czar made his people very mad with the way he used his power. Finally his people rebelled against him, imprisoned him, and he was eventually killed during the Civil War in Russia. Mr. Jones eventually died also, but it was not due to a war, it was due to him not taking care of himself. Old Major was a boar who helped point out to the animals that no animal in England was treated properly. Old Major gave many speeches and taught songs to the farm animals about hope for the future. Old Major explained to all of the animals in one of his speeches: Man is... Free Essays on Animal Farm "Twelve voices were shouting in anger and they were all alike. No question, now what had happened to the faces of the pigs the creatures outside looked from pigs to man and from man to pig and to man again but already it was impossible to tell which is which." Animal Farm by George Orwell is an entertaining story of allegory of the early history of the Soviet Union. This book describes the problems of communism as it was attempted in Russia during the 20th century. Before 1991 the Communist ideology and the Soviet Union were a major threat to the Western Democracies. In Animal Farm Orwell demonstrated the moral bankruptcy of the Russian Communist system also. Orwell intended to criticize the communist regime he saw sweeping through Russia and spreading to Europe and even the United States. Though he agreed with many Marxist principles, Orwell was unable to accept the communist interpretation of socialism because he saw many similarities between the communist governments and the previous czarist regimes in old Russia. Communism, he thought, was inherently hypocritical. In his self-proclaimed "fairy-story,"Orwell uses his allegorical farm to symbolize the communist system. Though the original intention of overthrowing Mr. Jones (who represents the Czars), is not inherently evil in itself, Napoleon*s subsequent adoption of nearly all of Mr. Jones* principles and harsh mistreatment of the animals proves to the reader that indeed communism is not equality, but just another form of inequality. The pigs and dogs take most of the power for themselves, thinking that they are the best administrators of government. Eventually the power corrupts them, and they turn on their fellow animals, eliminating competitors through propaganda and bloodshed. This is of course a reference to Stalin, who murdered many of his own people in order to maintain his dictatorship of Russia. Thanks in part to Animal Farm, much of the Western wo... Free Essays on Animal Farm Animal Farm: Russian Communism Portrayed Through Character The novel Animal Farm, by George Orwell, is an allegory portraying the dangers of a totalitarian government. It seeks to show how a society where all live completely equal has not been, and cannot be achieved. Orwell, through the use of the character Squealer, shows how propaganda can affect members of a communist society in a negative way. By drawing parallels to events in communist Russia, Orwell’s Animal Farm illustrates how propaganda was used to control the Soviet people by deceiving them, threatening them and keeping them ignorant in an attempt to maintain order. The story uses simple language to explain and expose the corruption of communist Russia. Throughout the story, Orwell uses Squealer to illustrate how propaganda persuaded and victimized Russian citizens. Squealer is a sly, crafty pig who is not only intelligent, but a manipulative speaker as well. His cunning is key to the deception of the other animals. In chapter three, Squealer deceives the animals of the farm for the first time. The animals find out that the milk and apples are given solely to the pigs, and Squealer is sent to explain the uneven distribution of farm resources. â€Å"‘Comrades’ he cried. ‘You do not imagine, I hope, that we pigs are doing this in a spirit of selfishness and privilege?’† (Orwell 42) He goes on to explain, â€Å"‘Milk and apples (this has been proved by science, comrades) contain substances absolutely necessary to the well-being of a pig. We pigs are brainworkers (42). Here, Squealer tries to convince the animals that it’s for health reasons that they take the apples and milk, but he tries to persuade them in other ways as well. Squealer continues, â€Å"‘the whole management and organization of this farm depend on us†¦. It is for your sake that we drink that milk and eat those apples’† (42). Finally, he convinces them with fear. â€Å"‘Do you... Free Essays on Animal Farm Animal Farm vs. Marxism Characters, items, and events found in George Orwells book, Animal Farm, can be compared to similar characters, items, and events found in Marxism and the 1917 Russian Revolution. This comparison will be shown by using the symbolism that is in the book with similarities found in the Russian Revolution. Old Major was a prized-boar that belonged to Farmer Jones. The fact that Old Major is himself a boar was to signify that radical change and revolution are, themselves, boring in the eyes of the proletariat (represented by the other barnyard animals), who are more prone to worrying about work and survival in their everyday life. Old Major gave many speeches to the farm animals about hope and the future. He is the main animal who got the rebellion started even though he died before it actually began. Old Major’s role compares to Lenin and Marx whose ideas were to lead to the communist revolution. Animal Farm is a criticism of Karl Marx, as well as a novel perpetuating his convictions of democratic Socialism. (Zwerdling, 20). Lenin became leader and teacher of the working class in Russia, and their determination to struggle against capitalism. Like Old Major, Lenin and Marx wrote essays and gave speeches to the working class poor. The working class in Russia, as compared with the barnyard animals in Animal Farm, were a laboring class of people that received low wages for their work. Like the animals in the farm yard, the people is Russia thought there would be no oppression in a new society because the working class people (or animals) would own all the riches and hold all the power. (Golubeva and Gellerstein 168). Another character represented in the book is Farmer Jones. He represents the symbol of the Czar Nicholas in Russia who treated his people like Farmer Jones treated his animals. The animal rebellion o... Free Essays on Animal Farm Animal Farm This amazing book was written by George Orwell, whose real name is Eric Blair, and it is about the lives of farm animals that rebel against humans. The animals live on Manor Farm and are owned by Mr. Jones, who always seems to be drunk in this book. The leader of the animals was an old pig named Old Major who one day had a dream about being free from the oppression of man. One evening, Old Major assembled the animals of Manor Farm and talked to them about how they live hard, short lives in slavery to the humans and that they should rebel and become free. Old Major got the idea from a song that came to him in a dream. The song talked about how the animals should be free one day. No one knew when the rebellion that Old Major talked about would happen, especially after Old Major died three days after the meeting. The pigs, which were the smartest of the animals, picked the two most pre-eminent pigs to assume the leadership role that Old Major left. The two pigs names were Snowball and Napoleon. These two pigs got together and organized all of Old Major’s thoughts into a system called Animalism. This was taught at night during secret meetings that were held in the big barn and the animals slowly learned it. Then one midsummer’s eve, the animals rebelled against Mr. Jones and his men because they had not been fed the whole day. This was not a planned attack, but the animals succeeded and kicked Mr. Jones and his men out. The animals were free. The next morning the animals set up rules, The Seven Commandments, and changed the name of the farm from Manor Farm to Animal Farm. Then the animals went out in the field to gather the hay and did it more quickly than Jones and his men ever did. It was also the biggest harvest they had ever seen because there was absolutely no waste. The animals heard that Jones might return and try to recapture the farm, so the animals started preparing for an attack. Then one day th... Free Essays on Animal Farm Animal Farm is set on an English farm named Manor Farm, owned by Mr. Jones. The fable-like story concerns the rebellion of the farm animals, and is told entirely from their point of view. The story opens with Mr. Jones stumbling into bed, unable to lock up the farm properly after a night of excessive whisky drinking. Old Major, the venerable and well-respected pig, has called all the animals together for a meeting to take place after Mr. Jones has gone to bed, and they gather outside the big barn on the farm. Old Major tells them all that he had a miraculous dream last night, in which he saw his approaching death, and also understood more clearly the life of animals. He wants to impart his realizations to the rest of the animals while he still can, as well as rouse them to take the action that he has come to feel is necessary. Old Major points out to the animals that the cause of their miserable existences is the tyranny of Man, who is a lazy, incompetent creature who steals the fruits of animals' labor for his own benefit. Old Major describes his vision of an England where animals could live in peaceful and plentiful coexistence with each other, free from the cruel tyranny of Man. He exhorts the animals to band together to defeat their common enemy, and teaches them all "Beasts of England," the song which becomes their revolutionary anthem and battle cry. The animals are greatly moved by Old Major's speech, and rally around the rebellion idea, singing "Beasts of England" until Mr. Jones is roused from his sleep and fires a shot into the air, quieting the animals to sleep. Three days later, Old Major dies and is buried. His revolutionary fervor lives on, and the animals begin to flesh in the revolutionary ideology with which they will overthrow Mr. Jones. Two of the pigs, Snowball and Napoleon, emerge as the leaders of the animals. Another pig named Squealer is also prominent for his persuasive speaking ability...

Corporate Social Responsibility Essay Example | Topics and Well Written Essays - 2500 words

Corporate Social Responsibility - Essay Example As far as its corporate social responsibility (CSR) domains are concerned, Wal-Mart has been a very helpful neighbor and an active citizen in thousands of communities around the United States and the world as well. Wal-Mart has a strong organizational philosophy towards being a member of the community that it has opened up its chain within. It feels that its role towards uplifting the human and societal domains is nothing short of a privilege. The organization believes on fostering as well as deepening the community partnerships since these remain very critical towards its future undertakings. It must be remembered here that Wal-Mart is one company that is renowned for its values-based, ethically-led promise towards the publics and the community at large. Wal-Mart believes in the age-old premise that an organization would serve the community in the best manner possible if it wants to build long term relationships with the people who are within the community itself. They would be best served if their interests are being upheld and when they are given the right to be themselves, and to manifest the basis of success through commitment and facilitation in the form of different environmental, social and charitable initiatives that have essentially been employed by Wal-Mart. Wal-Mart believes in the fact that community partnerships as well as good working realms ensure that the company grows by leaps and bounds, and that it has a positive word of mouth across a number of channels and within publics that it directly or indirectly caters to, in the long run (Hoffman 1990). Wal-Mart knows that it can only move ahead if it grows responsibly and intelligently along with strong community domains. The CSR strategy of Wal-Mart depends a great deal on the focus, implementation and the budget which has been earmarked for such settings. The CSR focus has remained on the areas including education, public health, sports, environment, disaster relief, child safety and charitable s upport over the years. On the same lines, the CSR implementation has been emphasized upon a great deal through its own projects, a foundation in the name of Wal-Mart, and the efforts that are done through volunteerism. The CSR implementation phase has therefore been divided into three separate initiatives that have been undertaken by Wal-Mart in essence. Moving ahead with the CSR integration phase, one can see that the CSR strategy is divided into two sub-units which include the company product and the company strategy. Both these sub-units depend greatly on how Wal-Mart brings about significant value for the sake of Wal-Mart and how it has shaped up beliefs and attitudes with the changing times. Since the strategy basically defines how products are going to be sent across the channels, it is of significance to comprehend what kind of strategy would reap the best results from the long term scheme of things (Schneider 1998). It is also pertinent to note here that the company product and the company strategy are inherently linked with each other, and thus there is a clear cut definition of both of these sub-units. What is mandatory on the part of the CSR integration is how these two would bring in the much needed value for the sake of the organization and specifically in terms of the CSR initiatives that have been taken in a head-on manner by Wal-Mart. The CSR representative within Wal-Mart reports to the

BUSINESS ASSIGNMENT Essay Example | Topics and Well Written Essays - 1250 words

BUSINESS ASSIGNMENT - Essay Example The segmentation has been done by using demographics and behavioural strategies. The target market has been chosen after identifying the size and profitability of the segments. After developing the positioning strategy, the marketing mix has been created for the target market. Finally, an overview of the financial plan of Manga Cafe has been discussed. IDENTIFIED PROBLEM The business plan of launching Manga Cafe in London appears to be a unique idea as there is currently not such cafe in London however, because of the aggressive competition among the international brands in the UK Cafe industry; Manga Cafe needs a very well-organised and efficient marketing plan. INDUSTRY COMPETITION Various coffee brands are operating in London; however, the three largest market leaders include Starbucks, Costa Coffee and Nero. The following positioning map shows the positioning of major cafe providers in London based on their quality of services and prices. Starbucks being the market leader is offe ring average quality but at very high prices, therefore, shares of Starbucks are declining not only in UK but in most of its major markets (Bishopric, 2011). Costa is expanding throughout UK because of its reasonable prices and better quality and in 2010/2011, company aims to open 130 more outlets in the UK (Bakeryinfo, 2010). Nero is considered as a cheap brand which offers value through high quality products and services. Positioning Map THE PRODUCT/SERVICE DESCRIPTION Manga Cafes are very popular among the Japanese communities. The increasing number of Japanese residents in the UK builds a strong demand for Manga Cafes in the UK, European and foreign markets. Since there is no Manga Cafe in London yet, therefore, launch of Manga Cafe in London appears to be a feasible business option. This cafe will fulfil the increasing demand of Japanese comics in Europe. The cafe will offer a platform to the people where they can come and enjoy reading Japanese comics. Moreover, additional ser vices will also be offered to entertain the visitors such as Japanese food, internet facility, games and DVDs. The visitors will be charged based on their duration of stay in the cafe. MARKETING PLAN Market Segmentation To segment the market, demographics and behavioral segmentation strategies have been used. In demographics segmentation, the consumers have been segmented based on their age, profession and nationality. Age: The age group structure of London in 2001 is given below (Office for National Statistics, 2002). Age Structure of People in London Source: Office for National Statistics Profession: The second demographic variable is profession and in London people belonging to different professions such as education, workers, professionals, unemployed reside. Nationality: The third demographic variable is nationality and since Manga Cafe is a Japanese cafe therefore, only Japanese nationals will be directly targeted. However, the total population of London in 2009 was 7,686,000 and it includes around people with 34 different nationalities (London.gov.uk, 2010). Table: London Population by Nationality Source: London.gov.uk In behavioral segmentation, the consumers who will be having knowledge, interest and positive attitude towards Japanese culture will be

Properties of Cytosinium Hydrogen Selenite

Properties of Cytosinium Hydrogen Selenite Growth, Optical, Thermal and Mechanical Properties of Cytosinium hydrogen selenite: A Novel Nonlinear Optical Single Crystal P. Jaikumar, S. Sathiskumar, T. Balakrishnan  and K. Ramamurthi Abstract A novel nonlinear optical single crystal of cytosinium hydrogen selenite was successfully grown from aqueous solution by slow evaporation method at room temperature. The unit cell parameters of the grown crystal were estimated by single crystal X- ray diffraction analysis. The grown crystals were characterized by powder X- ray technique. Presence of various functional groups was identified from Fourier transform infrared spectroscopy. The optical transmittance and absorbance spectra recorded for the grown crystal show that the crystal possesses good transparency in the entire visible region. The dielectric constant and dielectric loss were calculated for the grown crystal as a function of frequency at different temperatures. Etching study of the grown cytosinium hydrogen selenite crystal was carried out with different etching time. Keywords: Crystal growth; Optical properties; Mechanical properties; Dielectric constant, second harmonic generation efficiency *Corresponding author Tel.: +91 9443445535 E Mail addresses: [emailprotected] (T. Balakrishnan). 1.Introduction In the past few decades, a myriad of efforts has been made in the design and characterization of nonlinear optical (NLO) materials due to their excellent properties and important applications in the field of laser technology, telecommunication, optoelectronic and photonic applications [1-2]. A large number of various organic and semiorganic NLO materials were synthesized and characterized. Cytosine is one of the pyrimidine derivatives consists of heterocyclic compound along with aromatic amine and keto groups [3-4]. Cytosine plays an important role in DNA/RNA base pairing, through several hydrogen-bonding pattern, and controls the essential features of life as it is involved in genetic codon of 17 amino acids [5]. The single crystal structure of anhydrous cytosine [6] and cytosine monohydrate [7] was reported. Tu Lee and and Pu Yun Wang [8] reported the molecular recognition of an achiral cytosine with oxalic acid, malonic acid and succinic acid. Babulal Das and Baruah [9] reported t he hydrogen bonded single crystals of cytosine with adipic acid and citric acid. Reji Thomas and Kulkarni [10] studied the hydrogen bonding in proton transfer complexes of cytosine with trimesic acid and pyromellitic acid. Single crystal structure of metal complexes of cytosine with cobalt chloride [11], copper chloride [12] and calcium chloride [13] were reported. The single crystal structure of cytosinium hydrogen selenite (CHS) was reported by Radhwane Takouachet et al. [14]. A survey of literature shows no systematic works available on the growth of cytosinium hydrogen selenite single crystal and its characterization. Hence in this work we report on the synthesis and growth of CHS single crystal and characterization of the grown crystal for its structural, optical, nonlinear optical, dielectric, thermal and etching properties for the first time. 2. Experimental details 2.1 Synthesis Aqua solution of CHS was prepared from equimolar amounts of AR grade cytosine and selenous acid (E Merck). The reactants were thoroughly dissolved in doubly distilled water and stirred well for about three hours using temperature controlled magnetic stirrer to obtain a homogeneous mixture of solution. Evaporation of the prepared solution at room temperature yielded the product of CHS. Successive re-crystallization process was adapted to improve the purity of the synthesized CHS. 2.2 Crystal Growth Saturated solution of CHS was prepared at room temperature using recrystallized salt in double distilled water and filtered using Whatman filter paper. The filtered solution was taken in a fresh beaker closed with perforated polythene sheet and kept in a dust free atmosphere for crystallization. Slow evaporation method yielded single crystals of size 4 Ãâ€" 2 Ãâ€" 2 mm3 and were harvested in a period of 15 days. The grown CHS crystals are shown in Fig.1. Fig.1. As grown CHS crystals 3. Results and Discussion 3.1 X-ray diffraction studies The grown single crystal was subjected to single crystal X-ray diffraction analysis at room temperature using Enraf Nonius CAD4 X – ray diffractometer with Mo KÃŽ ± (ÃŽ » = 0.7107Ã…) radiation to estimate the unit cell parameters. Single crystal structure studies show that CHS crystal belongs to orthorhombic system with a non centrosymmetric space group PCa21. The unit cell parameters obtained are a = 7.024 Ã… (7.005 Ã…), b = 8.661 Ã… (8.634 Ã…), c = 12.741 Ã… (12.713 Ã…) and V= 771 Ã…3 (768 Ã… 3 ) and these values agree well with the corresponding values reported by Radhwane Takouachet et al. [14] given in parenthesis. Powder X-ray diffraction pattern of the CHS crystal was recorded on Reich Seifert diffractometer using Cu KÃŽ ± (ÃŽ » = 1.5418 Ã…) radiation. The powdered sample was scanned over a 2ÃŽ ¸ range 10 ° 80 ° at a scan rate of 1 °/min. The recorded powder X ray diffraction peaks were indexed using AUTOX 93 software. The indexed powder X ray diffraction peaks of CHS are shown in Fig.2. Fig.2. Powder X-ray diffraction pattern of CHS 3.2 Fourier Transform Infrared Spectral analysis. The Fourier Transform Infrared spectral analysis of CHS crystal was carried out in the range of 400 – 4000 cm-1 using Perkin Elmer FT – IR spectrometer by the KBr pellet method to study the presence of various functional groups. The recorded FT-IR spectrum is shown in Fig. 3. In the higher energy region, the peak appears at 3316 cm-1 is assigned to NH2 asymmetric stretching vibration. The peak at 3218 cm-1 is assigned to the frequency of NH2 symmetric stretching vibration. The intense peak at 1727 cm-1 establishes the presence of C = O stretching vibration. The NH2 in plane deformation vibration mode appears at 1644 cm-1. The C – N – H and C = C stretching vibrations are observed at 1497 cm-1 and 1368 cm-1 respectively. The peak at 1237 cm-1 occurs due to C – N stretching vibration. The strong band observed at 821 cm-1, 631 cm-1 and 428 cm-1 are due to the Se O stretching vibration [15]. The observed wave numbers and the assignments are presented in Table 1. Fig.3. FT – IR spectrum of CHS Table 1. Tentative band assignment of FT IR spectra for CSA single crystals 3.3. UV Vis NIR Spectral analysis The UV – Vis – NIR spectrum gives information about the changes in electronic structure of the molecule because the absorption of UV and visible light involves promotion of the electrons from the ground state to higher energy states. The UV – Vis – NIR transmittance and absorbance spectrum was recorded in the wavelength range of 190 – 1100 nm using Varian Cary 5E spectrophotometer. The UV transmittance and absorbance spectrum recorded for CHS of thickness 2mm is shown in Fig. 4. As there is no absorption in the entire UV – Vis – NIR, it can be used as potential material for frequency doubling process. The lower cutoff wavelength is observed at 290 nm. From the transmittance spectra optical parameters like absorption coefficient ÃŽ ± and band gap were evaluated. The absorption coefficient (ÃŽ ±) was evaluated from the equation ÃŽ ± = 2.303 A/t, where t is the thickness and A is the absorbance of the crystal. The direct band gap was dete rmined by fitting the absorption data to the equation ÃŽ ±hÑ µ = B (ÃŽ ±hÑ µ hÑ µ)1/2 in which hÑ µ is the photon energy and B is the constant related to material. A plot of variation of hÏ… versus (ÃŽ ±hÏ…)2 was drawn in Fig. 5 and the optical band gap (Eg) was obtained by extrapolating the linear part of the graph to X – axis. This gives a band gap value of 5.1 eV for CHS crystal. Fig.4. UV – Vis – NIR transmittance and absorbance spectrum of CHS single crystal Fig.5. Plot of (ÃŽ ±hÃŽ ½)2 versus hÃŽ ½ for CHS single crystal 3.4. Dielectric studies The dielectric constant of a material gives information about the nature of atoms, ions and their bonding in the material. The dielectric constant and dielectric loss of the CHS crystals were studied at three different temperatures using a HIOKI 3532 LCR HITESTER instrument in the frequency range 50 Hz 2 MHz. Cut and polished crystal of dimension 1cm x 1cm x 2mm was used for dielectric study. A two terminal copper electrode was used as a sample holder and the sample was held between the electrodes. The temperature of the sample was controlled and measured using a thermocouple. The thermocouple was fixed in the vicinity of lower electrode to measure the temperature of the sample. In this way a parallel plate capacitor was formed. The capacitance of the sample was measured by varying the frequency. The dielectric constant (ɆºÃƒÅ Ã‚ ¹) in the frequency range 50 Hz 2 MHz was estimated at the temperature 32, 50 and 75  °C using the formula ɆºÃƒÅ Ã‚ ¹ = Cd/(Éâ⠂¬ º0A), where C is the capacitance of the crystal, d is the thickness of the crystal, A is the cross sectional area of the crystal and Ɇº0 is the constant of permittivity of free space. The variation of the dielectric constant with log frequency at different temperature is shown in Fig. 6. It is found that dielectric constant has high values in the lower frequency region and then it decreases with increase in frequency. The dielectric constant of a material is composed of four contributions namely electronic, ionic, orientation and space charge polarizations. The high value of dielectric constant at low frequencies may be due to the presence of all the four polarizations and its low value at high frequencies may be due to the loss of significance of these polarizations gradually [16, 17]. It was observed from the graph that the dielectric constant of CHS exhibits a normal dielectric behaviour. Fig. 7 shows the exponential decrease of dielectric loss of CHS as a function o f frequency. Fig.6. Variation of dielectric constant with log frequency at various temperatures Fig . 7. Variation of dielectric loss with log frequency at various temperatures 3.5Microhardness study Microhardness measurement is a general microprose technique for assessing the bond strength, apart from being a measure of bulk strength. The hardness value correlated with other mechanical properties like elastic constants, yield strength, brittleness index and temperature of cracking. Microhardness measurements were carried at room temperature using Shimadzu HMV-2000 hardness tester fitted with a Vickers pyramid diamond. The load P is varied between 25g to 100g, and the indentation time is kept constant at 10s for all trails. The diagonal lengths of indentation were measured. The hardness of the material Hv is determined by the following relation. Hv = 1.8544 P /d2 (Kg/mm2) Fig.8 Microhardness values vs. load for CHS crystal Where P is the applied load in Kg and d is the diagonal length of the impression in mm. The variation of hardness value and applied load is shown in Fig.8. The graph was plotted for log P versus log d is shown in Fig.9. The plot of log P versus log d yields a straight line and its slope gives the work hardening coefficient n. The value of n is found to be 5 for CHS crystal. Since the value of n is greater than 2, the hardness of the material is found increase with the increase of load. It confirms the prediction of Onitsch and also the reverse indentation size effect (RISE) [18 19]. Fig.9. log P vs. log d for CHS crystal 3.5. Thermal analysis The thermo gravimetric ( TG ), differential thermal ( DT ) and differential scanning calorimetric (DSC) analysis were carried out using SDT Q600 v20.9 Build 20 for CHS sample weight of 7.9970 mg in the temperature range 25 to 500  °C at a heating rate of 10 ° C / min in nitrogen gas atmosphere. A small weight loss of 17.2 % observed in the range of 25 ° C 150 ° C, which is assigned to the loss of selenous acid. There is a major weight loss of 69.5 % in the temperature range 150 ° C 460 ° C. The second step of weight loss is attributed to the decomposition of cytosine molecules. The DTA trace illustrates two endothermic peak each at, 66.55 ° C and 167.47 ° C. The endotherms coincide with the weight losses shown in Fig.10 Fig. 10 TG/DTA and DSC trace of CHS single crystal 3.7. Etching studies The chemical etching studies were carried out on the grown CHS crystal using polarized high resolution optical microscope fitted with Motic camera. Etching is an important tool for the identification of the crystal defects, such as growth hillocks, etch pits, grain boundaries on the crystal surface and micro structural imperfections of the grown crystal. Double distilled water was used as etchant. The photographs of the etch patterns are shown in Fig. 11a and Fig. 11b. When the etch time is 5s, which is shows less etch pits formed in the grown crystal surface. Etching study is made on the grown CHS single crystal with different etching time and when the etching time is increased, there is a major change observed in the morphology of the etch pits (with 10s). Fig. 9a. Etching study on CHS crystal (etch time of 5s) Fig. 9b Etching study on CHS crystal (etch time of 10s) 3.8. Second harmonic generation efficiency The second harmonic generation (SHG) efficiency of the grown crystal was measured by using the Kurtz powder technique [20]. The fundamental beam of 1064 nm from Q-switched Nd:YAG laser ( Prolab 170 Quanta ray, pulse width 8 ns, repetition rate 10 Hz) was made to fall normally on the CHS crystalline powder densely packed in a capillary tube. The fundamental beam was filtered using an IR filter and the green radiation of 532 nm was collected by Photo multiplier tube (PMT-Philips photonics – model 8563). The optical signal incident on the PMT was converted into voltage output at the CRO (Tektronix – TDS 3052B). The input laser energy incident on the powdered sample was chosen to be 6.1mJ/pulse. A pure potassium dihydrogen Phosphate powdered sample of the same size of CHS (KDP) was used as the reference material and the result obtained for CHS shows a second harmonic generation efficiency of about 1.5 times that of KDP. 4. Conclusion Slow evaporation technique at room temperature yielded CHS single crystals of 4 Ãâ€" 2 Ãâ€" 2 mm3 . The single crystal X – ray diffraction analysis reveals that the crystal belongs to orthorhombic system with a non centrosymmetric space group of PCa21. The crystallinity of the grown crystal was verified by powder X – ray diffraction analysis. Presence of various functional groups of CHS crystals was identified by FT – IR spectral studies. From the UV – Vis – NIR transmittance spectrum we found that the material has no absorption in the range of 210 1100 nm, thus confirming the suitability of CHS crystal for SHG application. The dielectric study reveals that the dielectric constant and dielectric loss decreases with increasing frequency at different temperatures. TG/DTA reveals that the compound is stable at room temperature and decomposes on increasing the temperature. Etching study is made on the surface of the grown crystal with different etchi ng time and when the etching time is increased, there is no change in the morphology of the etch pits. The second harmonic generation efficiency of the crystal was measured by Kurtz powder technique and is 1.5 times that of KDP. References [1]. Hideko Koshima, Hironori I Miyamoto, I chizo Yagi, Kohei U osaki, Cryst. Growth and Design 4 (2004) 807 – 811. [2]. K. Bouchouit, Z., B. Derkowska, S. Abed, N. Bnali-Cherif, M. Bakasse, B. Sahraoui, J. Optics Communications, 278 (2007) 180-186. [3]. J. D. Watson, F.H. Crick, Nature, 171(1953) 737-738. [4]. Balasubramanian Sridhar, Jagadeesh Babu Nanubolu, Krishnan Ravikumar Cryst. Eng. Comm., 14 (2012) 7065-7074. [5]. G. Portalone, M. Colapietro, J. Chem. Crystallogr. 39 (2009) 193-200. [6]. David L. Barker, Richard E. Marsh, Acta Cryst. 17, (1964) 1581-1587. [7]. G.A.Jeffery, Y.Kinoshita, Y. Acta. Cryst. 16, (1963) 20-38. [8]. Tu Lee, Pu Yun Wang, Cryst. Growth Des. 10 (2010) 1419 1434. [9]. Babulal Das, Jubaraj B. Baruah, J. Molecular Structure 1001, (2011) 134-138. [10]. Reji Thomas, G. U. Kulkarni J. Molecular Structure 873 (2008) 160 167. [11]. D. Trani Qui, M. Bagieu A. Acta. Cryst C46 (1990) 1645-1647. [12]. D. Trani Qui, E. Palacios Acta. Cryst C46 (1990) 1220-1223. [13]. Keizo ogawa, Miyoko Kumihashi, Ken-ichi tomita, Acta. Cryst B36 (1980) 1793-1797. [14]. Radhwane Takouachet, Rim Benali Cherif, Nourredine Benali Cherif, Acta Cryst. E70 (2014) o186 – o187. [15]. K. Nakamoto, Infrared and Raman spectra of Inorganic and Coordination compounds,  Wiley, New York, 1978 [16]. T. Balakrishnan, G. Bhagavanarayanan and K. Ramamurthi, Spectrochim. Acta part A 71 (2008) 578 – 583. [17]. K. V. Rao and A. Smakula, J. App. Phys. 37 (1996) 317 – 322. [18]. K. Sangwal, Mater. Chem. Phys. 63 (2000) 145 152. [19]. Mott. B. W. Micro indentation Hardness Testing: Butterworths, London, 1956. [20]. S. K. Kurtz and T. T. Perry, J. Appl. Phys. 39 (1968) 3798.

Reactive Oxygen Species Essay -- Biology, Lipids, Proteins, DNA

The formation of reactive oxygen species (ROS) is an unavoidable consequence in aerobic organisms as by products during metabolic respiration (Han et al., 2007, Je et al., 2009). These highly reactive ROS can be considered as strong oxidants and have been shown to induce damage in all cellular macromolecules, such as lipids, proteins and DNA. Over the years dietary polyphenols have been widely studied for their biological activities including antioxidant activity (Ahn et al., 2007, Heo et al., 2009, Kang et al., 2005, Li et al., 2009). Polyphenolic compounds are naturally occurring compounds containing phenolic functionality and this large diverse group of secondary metabolites are exist both in terrestrial and aquatic environments (Shibata et al., 2002, Susanto et al., 2009). Beside the strong antioxidant properties, these naturally occurring polyphenols are known to have numerous biological activities such as anti inflammatory (Ryu et al., 2008), anti allergic (Lee et al., 2009), anti bacterial (Al-Mola, 2009, Suffredini et al., 2004), anti-plasmin inhibitiory (Fukuyama et al., 1990), matrix metalloproteinase inhibitory (Kim et al., 2006) and anticancer (Kong et al., 2009). The high antioxidant power of polyphenols is generally believed to responsible for these activities. Therefore it is very clear that the possibility of use this active compounds in many industrial applications as functional ingredients. Phlorotannins (brown algal polyphenols) are polyphenolic compounds found exclusively in brown seaweeds. Phlorotannins, a subgroup of tannins, are produced entirely by polymerization of phloroglucinol units (Kang et al., 2007, Koivikko et al., 2005). During last two decades, the roles and functions of phlorotannins have been ... ... available proteases and carbohydrases. Further they reported that Alcalase and Viscozyme extractes were more effective than the other extracts tested. With these significant results it is clear that EAE affords big advantage over commonly used classical extraction technique. Taken together, enzyme treatment previous to extraction has resulted in improved yields in the case of bioactive components from seaweeds. In all instances mentioned above, hydrolytic enzymes have been used in different combinations as agents that interact on cell walls, breaking down the structural integrity rendering the intracellular materials more exposed for solvent extraction. Since EAE has attracted growing interest in the extraction of biologically active components, the technique could be explored as a mean to enhance the extraction of particular metabolites from seaweeds. Reactive Oxygen Species Essay -- Biology, Lipids, Proteins, DNA The formation of reactive oxygen species (ROS) is an unavoidable consequence in aerobic organisms as by products during metabolic respiration (Han et al., 2007, Je et al., 2009). These highly reactive ROS can be considered as strong oxidants and have been shown to induce damage in all cellular macromolecules, such as lipids, proteins and DNA. Over the years dietary polyphenols have been widely studied for their biological activities including antioxidant activity (Ahn et al., 2007, Heo et al., 2009, Kang et al., 2005, Li et al., 2009). Polyphenolic compounds are naturally occurring compounds containing phenolic functionality and this large diverse group of secondary metabolites are exist both in terrestrial and aquatic environments (Shibata et al., 2002, Susanto et al., 2009). Beside the strong antioxidant properties, these naturally occurring polyphenols are known to have numerous biological activities such as anti inflammatory (Ryu et al., 2008), anti allergic (Lee et al., 2009), anti bacterial (Al-Mola, 2009, Suffredini et al., 2004), anti-plasmin inhibitiory (Fukuyama et al., 1990), matrix metalloproteinase inhibitory (Kim et al., 2006) and anticancer (Kong et al., 2009). The high antioxidant power of polyphenols is generally believed to responsible for these activities. Therefore it is very clear that the possibility of use this active compounds in many industrial applications as functional ingredients. Phlorotannins (brown algal polyphenols) are polyphenolic compounds found exclusively in brown seaweeds. Phlorotannins, a subgroup of tannins, are produced entirely by polymerization of phloroglucinol units (Kang et al., 2007, Koivikko et al., 2005). During last two decades, the roles and functions of phlorotannins have been ... ... available proteases and carbohydrases. Further they reported that Alcalase and Viscozyme extractes were more effective than the other extracts tested. With these significant results it is clear that EAE affords big advantage over commonly used classical extraction technique. Taken together, enzyme treatment previous to extraction has resulted in improved yields in the case of bioactive components from seaweeds. In all instances mentioned above, hydrolytic enzymes have been used in different combinations as agents that interact on cell walls, breaking down the structural integrity rendering the intracellular materials more exposed for solvent extraction. Since EAE has attracted growing interest in the extraction of biologically active components, the technique could be explored as a mean to enhance the extraction of particular metabolites from seaweeds.

Memorandum of Agreement

MEMORANDUM OF AGREEMENT This Memorandum of Agreement (herein referred to as â€Å"Agreement†) is made and entered into the City of Cabanatuan, Philippines by and between: Land Bank of the Philippines â€Å"Land Bank of the Philippines† with office address at 3/F Land Bank Building, Gabaldon St. , Cabanatuan City, Represented by its Department Manager II, Nueva Ecija Lending Center, Mr. Eduardo N. Reyes, Jr. , herein after referred to as Land Bank of the Philippines. -and- WESLEYAN UNIVERSITY – PHILIPPINES â€Å"WESLEYAN UNIVERSITY – PHILIPPINES†, Mabini Extension, Cabanatuan City, represented by Dean, College of Business and Accountancy, DR.MARIA VICTORIA M. ALVAREZ herein after referred to as WESLEYAN UNIVERSITY – PHILIPPINES. WHEREAS, Land Bank of the Philippines in its concern to enhance the training and development of more and better professionals, has teamed up with WESLEYAN UNIVERSITY – PHILIPPINES for an On-The-Job Training Prog ram (â€Å"Program†) to provide training and support to the students of WESLEYAN UNIVERSITY – PHILIPPINES, College of Business and Accountancy on the current trends and latest developments in the industry, and, to expose them to actual industry situations, thereby enhancing their formal schooling.NOW, therefore, for and in consideration of the foregoing premises, Land Bank of the Philippines and WESLEYAN UNIVERSITY – PHILIPPINES hereby agree on and stipulate the following: MR. EDUARDO N. REYES, JR. DM II – Department Manager/Head, NELC A. Land Bank of the Philippines shall: 1. Undertake the selection process of the recommended students in adherence to Land Bank of the Philippines policies and guidelines in the section for its purpose; 2.Provide the venue3 and assign personnel to take charge as well as supervise on-the-job training of students; 3. Provide WESLEYAN UNIVERSITY – PHILIPPINES students information, training, and support; 4. Provide stude nts exposure to actual office environment; 5. Accomplish the evaluation forms required by WESLEYAN UNIVERSITY – PHILIPPINES in connection with to the on-the-job training of their students; 6. Issue certificate of completion to students who successfully finished their training under this program; and 7.Designate an employee who will coordinate with WESLEYAN UNIVERSITY – PHILIPPINES the various activities under this program. DR. MARIA VICTORIA M. ALVAREZ Dean, College of Business and Accountancy B. WESLEYAN UNIVERSITY – PHILIPPINES shall: 1. Recommend students who will undergo on-the-job training under this program for final selection,/acceptance by Land Bank of the Philippines; 2. Designate a Representative who will coordinate with Land Bank of the Philippines on the various activities under this program; and 3.Together with the students, faculty and parents concerned renounce and waive any claim against Land Bank of the Philippines for any injury or loss that th e trainees may suffer, personal or pecuniary, in the performance of their duties and functions while under the training not attributable to the negligence or willful act of any of the personnel of Land Bank of the Philippines. The waivers of the concerned parties shall be submitted to Land Bank of the Philippines prior to the commencement of the training, which forms part of this agreement.C. Under this program, the following terms and conditions are likewise included: 1. It is expressly understood that there will be no employer-employee relationship between Land Bank of the Philippines and the trainees of WESLEYAN UNIVERSITY – PHILIPPINES; 2. The trainees will be personally for any and all liabilities for damage to property or injury to third persons, which may be occasioned by their international or negligent acts while in the course of their training; 3. WESLEYAN UNIVERSITY –PHILIPPINES shall see to it that the trainees complete the agreed scope of work within the a greed duration of the program; 4. It is expressly understood by WESLEYAN UNIVERSITY – PHILIPPINES, and the trainees that all the information on technology, manufacturing process, process standards, quality assurance methodologies, quality standards, production capabilities, raw material processing, finance, and all other related documents, manuals, and operational or technical matters that Land Bank of the Philippines shall make available to them shall be used solely for this program.All of these matters are classified as confidential in nature and proprietary to Land Bank of the Philippines. WESLEYAN UNIVERSITY – PHILIPPINES and trainees hereby undertake to prevent disclosure or transfer of such information, consciously or unconsciously, to any party outside of institution without the knowledge and written consent of institution. 5. It is expressly understood that Land Bank of the Philippines will only accept OJTs on a case-to-case basis according to vacancy.D. LITIGA TION AND OTHER EXPENSES In case of breach of any confidential information obtained during the training period relative to the task assigned by Land Bank of the Philippines, WESLEYAN UNIVERSITY – PHILIPPINES agrees to pay an additional sum equivalent of twenty five percent (25%) for Attorney’s Fees, plus costs and other fees and incidental expenses of litigation excluding possible monetary damages that may be incurred by reason thereof. E. DURATIONThis agreement shall hold for the duration of the 20122013 School Year of WESLEYAN UNIVERSITY – PHILIPPINES, and is automatically renewable every year, provided that Land Bank of the Philippines and WESLEYAN UNIVERSITY – PHILIPPINES reserve their respective rights to withdraw their participation in the agreement upon written notice. IN WITNESS WHEREOF, the parties hereto have signed these presents on this ____ day of 2013, in Cabanatuan City, Philippines. FOR: Land Bank of the PhilippinesMR. EDUARDO N. REYES, JR. DM II – Department Manager/Head, NELC| WESLEYAN UNIVERSITY – PHILIPPINESDR. MARIA VICTORIA M. ALVAREZDean, College of Business and Accountancy| SIGNED IN THE PRESENCE OF:| _________________________________| _________________________________| Republic of the Philippines) City of Cabanatuan) S. S. A C K N O W L E D G E M E N T On this ___________ day of 2013, personally appeared before me, a Notary Public in and for the City of Cabanatuan, the following persons: NAMEVALID I. D. DATE/PALCE Mr. Eduardo N. Reyes, Jr. Dr. Maria Victoria M. AlvarezSSS ID # ll known to me to be the same persons who executed the foregoing document, consisting of three (3) pages including this page and acknowledgement that the same is an act of their free and voluntary will and deed. IN WITNESS THEREOF, I hereunto sign this document and affix my seal of office on this date and place aforementioned. MR. EDUARDO N. REYES, JR. DM II – Department Manager/Head, NELC DR. MARIA VICTORIA M. ALVAR EZ Dean, College of Business and Accountancy Doc. No. __________ Page No. __________ Book No. __________ Series of 2010

Commodity Fetishism and Its Impact on Contemporary Society...

What is commodity fetishism as defined by cultural and media theorists? Identify and analyse three images that demonstrate the way commodity fetishism is impacting on contemporary society and culture. â€Å"Commodities are defined as things that are bought and sold in a social system of exchange.† (Sturken Cartwright, 2009, p. 279 )†The concept of commodity culture is intricately allied with the idea that we construct our identities through the consumer products that inhabit our lives† (Sturken Cartwright 2009, p. 279) The idea of a commodity culture has been described by media theorist Stuart Ewen as a commodity self. He believes that we are constructed through our relationship with and use of commodities in our everyday lives. Karl Marx†¦show more content†¦Not only does it allow the development of a broader social context of devaluing labour, making it hard for workers to take pride in their work but it also allows consumers to remain ignorant of working conditions.† (Sturken Cartwright 2009, p. 280) This image is an example of commodity fetishism because it is â€Å"essentially a process of mystification that not only empties commodities o f the meaning of their production but also fills them with new, appealing meaning.† (Sturken Cartwright 2009, p. 279) The process of making something seem more appealing is used to promote and sell the product. Consumers purchase Calvin Klein jeans because they are a designer label and are promoted as being fashionable and worn by celebrities. Consumers are not purchasing the Calvin Klein jeans because they were mass produced in a different country or because of the people who produced them. This example relates back to the Frankfurt school theory that â€Å"commodities are hollowed out objects that propagated a loss of identity and erode our sense of history.† (Kaplan 2006, p. 105) Image two is the front cover of a book. It shows chocolate and has been chosen as an example of commodity fetishism. Chocolate is associated with desire and is a form of pleasure in people’s lives. Chocolate is also a popular gift to give loved ones for birthdays and special occasions. Chocolate is a symbol of love and comes in many shapes and forms which can suit a variety of occasions. It isShow MoreRelatedThe Consumer Society Essay3590 Words   |  15 Pages â€Å"People recognise themselves in their commodities; they find their soul in their automobiles, hi-fi sets, split level homes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦social control is anchored in the new needs which the consumer society has produced. (Marcuse,1968:24)To what extent are we controlled by the consumer society we live in? 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